Guiding Families Through Senior Living Decisions
We help families find the right assisted living or memory care community with personal attention, local expertise, and knowledgeable guidance.
What We Do
Sorensen Senior Advisors helps families navigate the transition to assisted living and memory care communities. When you're facing a difficult decision about a parent's care, we're here to guide you—with compassion, expertise, and a deep understanding of what's available in our community.
Personal
Every family's situation is unique. We take the time to understand your loved one's needs, your concerns, and what matters most to you. No call centers, no scripts—just real conversations.
Local
We live and work in Wake County. We know every community personally—the staff, the atmosphere, the quality of care. Our recommendations come from firsthand experience, not a database.
Knowledgeable
Navigating senior care options can feel overwhelming. We understand the care considerations, the financial questions, and the emotional weight of this decision. We're here to guide you.
Why Families Choose Us
When you're facing one of the most important decisions for your family, you deserve an advisor who truly cares.
Local Expertise
We've personally visited every community we recommend. We know the staff, the culture, and the care quality because we've walked the halls ourselves.
Responsive Service
We know time is often precious during a transition. We respond same-day and work quickly to help you find the right options.
Family-First Approach
We handle difficult situations with care—addressing concerns, navigating family dynamics, and ensuring everyone feels heard and supported.
Specialized Focus
We only do assisted living and memory care placements. This clear focus means deeper expertise and better outcomes for your family.
Follow-Through
We don't disappear after move-in. We check in at 1, 2, and 4 weeks to ensure a successful transition and address any concerns.
$0 Cost to Families
Our services are completely free to you. We're compensated by the communities, so you get expert guidance at no cost.
Our Values
Compassion First
We understand this is one of the most emotional decisions families face. We approach every conversation with empathy and genuine care.
Transparency
We disclose our relationships with communities and ensure you understand all your options. Full transparency about how we work and who we partner with.
Expertise
We bring deep knowledge of senior care options to every situation. We understand care needs and the complexities of senior living transitions.
Accountability
We don't disappear after move-in. We check in regularly to ensure successful transitions and address any concerns that arise.
How We're Different
Not all senior placement services are the same.
Unlike National Call Centers
- We're local—you'll work with the same person throughout your journey
- We've personally visited every community we recommend
- We're accessible and responsive—not reading from a script
Unlike Online Directories
- We provide personalized guidance, not just a list of options
- We accompany you on tours and help you ask the right questions
- We know things about communities that aren't on any website
Unlike "We Do Everything" Services
- We specialize in assisted living and memory care only
- Our focus means deeper expertise in this specific transition
- We're not spread thin across multiple service lines
Service Area
Primary Service Area
Wake County, North Carolina
We maintain deep relationships with quality assisted living and memory care communities throughout Wake County, including Raleigh, Cary, Apex, Holly Springs, Garner, and surrounding areas.
Extended Service Area
We also serve surrounding counties:
- Durham County
- Johnston County
- Franklin County
- Orange County
Why We Stay Local
We focus on a concentrated geographic area to maintain strong community relationships, quick response times, in-person support when needed, and deep local market expertise. This focus allows us to serve you better.
How We're Compensated
Sorensen Senior Advisors is paid referral fees by senior living communities, typically 70-100% of the first month's rent. This allows us to provide our services at no cost to your family.
Our Commitment to Transparency
We provide full disclosure of these relationships to all families we serve. Our recommendations are based on your loved one's care needs and appropriate community fit—not which community pays the highest referral fee.
We only partner with communities we trust and have personally evaluated. Quality and appropriateness come first.
Compliance & Professional Standards
Privacy-Focused
We maintain strict confidentiality regarding your family's information
North Carolina Licensed & Insured
Fully licensed and compliant with NC state regulations
General Liability Insurance
Comprehensive coverage for peace of mind
Professional Liability (E&O) Insurance
Errors and omissions coverage for professional services
Transparent Referral Fee Disclosures
Full disclosure of all community relationships and compensation
Ready to Get Started?
Whether you're just starting to explore options or need guidance right away, we're here to help.
Or call us directly: (984) 325-4644